How to Make Money on Fansly

OnlyFans is still the most popular platform for creators who publish uncensored 18+ content. After the controversy of 2021, however, many creators began looking for alternatives, and that is when Fansly started to grow.

Creating and verifying your account

You can sign up with an email address and password, or with an account from Google, Twitter or Twitch. Verification is mandatory for creators.

• Open the "Become a creator" section.
• Fill in the form: your username, age, a photo of your ID and a photo of yourself holding it.
• Wait for the review, which usually takes 5–6 hours.

Ways to earn on Fansly

Subscriptions

Subscriptions are the core income source. You set a monthly price, and fans pay it every month to access your page.

You can offer several subscription tiers for audiences with different budgets. Fans who pay more get more content. Each tier can be described separately on your page, styled in the settings, and given its own limits and access criteria.

Access criteria let you place exclusive content and perks for a specific group of subscribers, which gives fans a reason to move up to more expensive tiers.

Pay-per-view

You set the price yourself. Typical rates are around $5 for a photo and $10 for a video, with discounts of 30–35% on different subscription types.

It helps to learn how much your audience is willing to pay in advance. The same clip may sell to one fan and be a gift for another, but do not underprice your work too much.

Messages

You can send individual messages or mass messages with the same content. These usually carry paid content or partially locked media, where part of a video is free and the rest has to be unlocked.

Customs

Customs are content made to order for specific fans, either one person or a group of subscribers. They cost more than regular content, so they often make up a large share of a creator's income.

A custom video can cost $150–$200 and a photo up to $5 each. Many creators list their custom prices in their profile.

Tips

Tips are a key income source, and creators report that fans from the US tend to be the most generous. Some fans tip freely, while others need an incentive. You can receive tips:

• on messages (where you can attach a photo or a short clip);
• during a live stream, with a dedicated button in the interface;
• on individual posts (once tips are enabled and your wall has more than 10 posts, a tip icon appears under each post and opens an amount form);
• toward specific goals.

Tip income is roughly 10 times lower than subscription income. To motivate fans, stay active, thank supporters regularly, post consistently and keep your content interesting.

Streams

Streams are live broadcasts you run for subscribers for a fee or for donations. You can set up donation goals, set a viewing price and add a title and description.

At the moment streams can only be run solo. Joint streams are not allowed by the rules.

Referral program

Fansly has had a referral program since the platform launched, and it is a good source of extra income. If an active creator brings a newcomer to the platform, they receive 5% of that newcomer's sales for a year, plus 1% from users who spend on Fansly within 90 days. After a year, the platform states it will pay a lifetime 1.5% of the referred creator's income with no cap on the total.

How much you can earn on Fansly

Fansly has solid internal traffic for creators, and experienced users report around $4,000–$7,000 net, noting that this is far from a ceiling.